By Mohler F.L.

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Laundry market in North East Asia volume [1,000 tons]. There are recent examples of downward movements—in Africa and currently in Southeast Asia. Until the gross national product per head in emerging markets increases significantly, high suds handwash powder and direct application product volumes are likely to remain substantial. In comparison to the world scene, the Western European market is an exception and may remain so for a long time. While Western Europe has been arguably the major source of innovation for products in emerging markets, the trend today is to innovate directly for the specific problems and needs of emerging markets.

A look at the retail shelves makes it fairly obvious that there is little on-shelf differentiation between the various laundry bar brands. Branding is the only differentiator. Packaging value addition is the key. There are many possible approaches such as easier pack handling in consumers’ hands, accurate dosing (in the case of powder-liquids), convenience such as reclosability and better function protection to moisture/water vapor ingress. It is essential to ensure that the potential benefits are greater than the costs incurred in delivering these qualities.

Up until then, its primary use was limited to the textile industry, where it had moderate success as a wetting agent. As wars have generally led to the development and use of new and different products, the next big revolution in surfactants came in the 1940s. Memories of war-related shortages of fats for soapmaking were fresh in everyone’s mind. The postwar expansion of the petrochemical industry made low-cost propylene tetramer readily available, and early synthetic surfactants evolved with the production of branched alkylbenzene sulfonate, the first workhorse surfactant.

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A Photo-Ionization Experiment with Hydrogen by Mohler F.L.
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