By Karan Bilimoria

"Every bit nearly as good because the beer itself."
—SIR RICHARD BRANSON, Founder and Chairman, Virgin crew

So what does it take to be a profitable entrepreneur? there are various assorted solutions, yet in keeping with Karan Bilimoria, founding father of Cobra Beer, do the subsequent and also you won't pass a ways mistaken: be artistic, pass the additional mile, trust in your self and your crew, get fortunate, be disciplined, take the long term view, study consistently and don't be petrified of severe quantities of labor.

Bottled for company will get to the guts of ways and why Cobra Beer has built into one of many world's best-loved manufacturers. it's a tale infused with the eagerness, trust, strength and imaginative and prescient of its founder and stocks the ups and downs of the way Cobra received to the place it's this present day. yet greater than that, it's a tale of concept for somebody who has goals of operating their very own enterprise.


"The within scoop from one of many country's best entrepreneurs—essential reading."
—Richard Reed, Co-founder, blameless beverages

"Inspiring! a desirable tale of 1 entrepreneur's trip, definitely worth the conceal fee for the 'Financing Cobra' bankruptcy by myself. Bilimoria has realized each trick within the publication approximately the right way to finance a transforming into company. If you're working a transforming into company, and don't are looking to provide away the shop, learn THIS BOOK!"
—John Mullins, Professor, London enterprise institution and writer, the hot company highway try out

"An inspirational story."
—Sir Martin Sorrell, CEO, WPP

"Bottled for company is the intense account of a Cambridge-educated Indian lawyer's dogged pursuit opposed to the chances. The publication is compelling, no longer least since it moves on the Achilles heel of entrepreneurship in that it information the interpretation of a imaginative and prescient into truth. A shrewdpermanent and valuable book."
—Dr Mark de Rond, college Senior Lecturer at pass judgement on company tuition and Fellow of Darwin collage, Cambridge collage

"Reflecting the large luck of his company occupation, i've got doubtless that Bottled for enterprise could be a bestseller."
—Lord Levene, Chairman, Lloyd's, and previous Lord Mayor of London

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Extra resources for Bottled for Business: The Less Gassy Guide to Entrepreneurship

Example text

Gandhi was in a position of power and, with a superb credit rating, expected 60 days credit. It had no intention of paying cash on delivery. Cobra, on the other hand, had no credit rating as such. Nor did it have sufficient funds to pay for a container load of beer, deliver it to Gandhi and then wait two months to get the money back. Bilimoria was faced with a dilemma. Gandhi was the key to moving the business to the next level, it had finally agreed to be a distributor, yet Cobra couldn’t fund the ongoing business on the credit terms proposed.

Ind • The focus and attention given to the individual development and training of individuals. • The creativity in the development of its products/packaging/advertising. g. advertising campaigns, using an Indo British team to do adverts). • The founder enrolling himself on the Cranfield business growth program. Could you recall one memory or story of your experiences with Cobra that defines the Karan Bilimoria and Cobra approach to business? In the early days we had introduced him to a high net worth individual who was willing to invest a substantial amount in the business.

He later started an import business for specialised tires for the mining/power/cement industry. He is currently pioneering the biopolymer industry in India. BRUCE WALKER (HDHM), REGIONAL DIRECTOR, SOUTH AFRICA A South African, Walker joined Cobra in 2003 as head of the company’s South African subsidiary. Previously he was in the hotel industryy and food and beverage distribution. HOSHANG CHENOY (MA), VICE PRESIDENT, ESIDENT, MARKETING, UNITED STATES Chenoy joined Cobra in 1998, working first in the sales department and later in the chief executive’s team.

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