By Mary Ellen Bates
The fundamental instruction manual for each info entrepreneur, this can be the necessary advisor to launching, handling, and turning out to be an self sufficient learn enterprise. From commencing to finish, this newly up to date examine navigates via each degree of the process—introductory techniques, undertaking the corporate, the precise advertising equipment, and maximizing learn. From making key judgements and shutting the sale to protecting stable relationships with consumers and tapping into strong info resources past the net, this pleasant number of counsel, methods, and methods is the major to development a profitable info company.
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Extra info for Building & Running a Successful Research Business: A Guide for the Independent Information Professional
Com) and downloaded tables of contents of the reports I thought my client might want. By now, the results of my Dialog search had arrived in my e-mail inbox, so I downloaded the files, ran them through a word-processing macro to reformat the articles and strip out the carriage returns within each paragraph, and started going through the material. I deleted a few articles that weren’t as useful as they first appeared, organized the rest, and did some simple formatting to generate a table of contents and make the material easier for my client to read.
What they are charging for is not the information per se but their time and skill in finding the information, and in knowing where to go to find it. That’s why an independent info pro still charges even if he didn’t find the information that exactly answered the client’s question—the client is paying for the info pro’s time, not just for the information retrieved. Compare it to going to a doctor for an illness; you pay the doctor for her time regardless of whether you were eventually cured. Unlike real estate agents and personal injury lawyers, few independent info pros work on a contingency basis, hoping to cash in big if their client finds the information particularly useful.
You need good communication skills, because you will be talking with clients face to face, over the telephone, or in e-mail, and you will be writing analyses, summaries, and reports. You can subcontract some of these duties, but one thing you can’t easily subcontract is marketing. No one knows your skills, abilities, and talents as well as you do, and no one can establish clients’ confidence in your abilities better than you. If 21 22 Chapter 1 marketing isn’t your strong suit, consider finding a business coach who can work with you to develop a marketing strategy that is comfortable for you.
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