By John Bradley

'Cadbury's red Reign' tells the in-depth tale and definitive heritage of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate brand.

summary: 'Cadbury's red Reign' tells the in-depth tale and definitive heritage of the Cadbury model, and the way it got here to be the world's pre-eminent chocolate model

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Extra resources for Cadbury's purple reign : the story behind chocolate's best-loved brand

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Chocolate liquor which had been through Lindt’s conche achieved the smoothness of texture and flavour we would recognise today. New Categories: Extending the Cadbury Brand Beyond Cocoa 33 Milking the Idea But dark chocolate was, and still is, too bitter for many palates. Another Swiss invention at around the same time opened the way for the successful addition of milk, resulting in the first bars of milk chocolate. The trick was in being able to successfully combine water-based milk with fat-based cocoa liquor.

The Nestlé business was decimated by the insuperable supply problems caused by the First World War. Swiss imports dried up to a trickle, during which time Cadbury’s Dairy Milk had completely sewn up the market, such that in the aftermath the Swiss were restricted to small, niche roles. By the early 1920’s, Cadbury’s Dairy Milk was the country’s pre-eminent milk chocolate with sales 20 times larger than those of Rowntree’s, and Nestlé having virtually disappeared. Only Fry’s Five Boys, by now made with condensed milk, could be considered a competitor.

The more they trumpeted Cocoa Essence as being pure, the more they begged the question as to what exactly went into Bournville Cocoa. Equally, by raising the profile of Bournville Cocoa’s superior taste, the more they highlighted the bitterness of Cocoa Essence. This issue would still be exercising the collective minds of the travellers as late as 1911, when a proposed advertisement showing the two together was given the thumbs down as it seemed only to suggest that Cocoa Essence had no flavour and Bournville Cocoa no purity.

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Cadbury's purple reign : the story behind chocolate's by John Bradley
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